Buying hair online is mostly guesswork unless someone explains the numbers. Here is everything you need to choose with confidence — and if you would rather just ask, message us on WhatsApp and we will tell you what we would pick.
Length — where it will actually sit
Lengths are measured straight, from the top of the cap down. The same unit in a curly texture sits noticeably shorter once it springs up, so if you want curls at collarbone, buy a few inches longer.
| Length | Roughly where it falls |
|---|---|
| 8–10 inch | Chin — a classic bob |
| 12 inch | Collarbone |
| 14 inch | Shoulder |
| 16 inch | Just past the shoulder |
| 18 inch | Bust |
| 20 inch | Mid-back |
| 22–24 inch | Waist |
| 26 inch and longer | Hip |
Measured on an average frame. If you are tall, drop one row.
Density — how full it looks
- 150% — everyday, natural, close to the hair most of us grow. The easiest to make look like your own.
- 180% — full and photographs beautifully. The most popular choice.
- 200% — very full, dramatic, best on longer lengths and for occasions.
Higher density is not better, it is bigger. For a first wig, 150–180% is the safer buy.
Cap — how it goes on
- 4x4 closure — a four-by-four inch parting space. Quickest to install, holds a middle or side part, no styling skill needed.
- 5x5 closure — the same idea with more room to move the part.
- Lace front — lace across the whole hairline, so the hair can be pulled back off the face and parted anywhere across the front.
- Full lace — lace throughout; can be worn in a high ponytail. The most versatile and the most expensive.
- Headband — no lace, no glue, pull it on in a minute. Brilliant as a second wig.
- U-part — leaves out a little of your own hair at the front to blend.
Your cap size
Most wigs come on an adjustable cap that fits 21.5–22.5 inches, and that fits most people. Measure before you buy anything fitted:
- Circumference — around the head, along the hairline at the front, above the ears, around the nape.
- Front to nape — from the hairline at the front, straight over the top, to the nape.
- Ear to ear — over the top of the head.
Average is about 22 inches around. Under 21.5 is small, over 23 is large — tell us and we will check the cap before we send it.
Human hair or synthetic
Human hair can be washed, straightened, curled, dyed and lasts through it. It costs more and it is worth it if you wear hair daily.
Synthetic holds its style out of the packet and costs less, but heat ruins most of it — check the label before a straightener goes near it.
Every unit says which it is on the product page. If it says human hair, it is human hair.
Caring for it
- Wash every 7–10 wears with a sulphate-free shampoo, downwards, never scrubbed in circles.
- Condition the lengths, not the cap.
- Air dry on a stand. A wig stand is the single best thing you can buy for it.
- Sleep with it off, in a satin bag or on the stand. Friction is what kills a unit, not washing.
- Oil the ends, never the cap.
Before you order
A wig can only be exchanged if it comes back in original form — lace uncut, tags on, never installed, no signs of wear — within 4 calendar days of purchase. Once the lace is cut, the styling altered or the unit worn, it cannot be exchanged, discounted or refunded. So please ask us anything before you buy. Send us a photo of the look you want on WhatsApp and we will tell you honestly which length, density and cap gets you there.
Unsure between two? Ask. We would rather spend five minutes on WhatsApp than have you wearing something that is not right.